Episode 169

💡 The Genius Model for W-2 Escapees: Build Your Real Estate Empire with Zachary Beach

Summary

  • 🍹 From Bartender to CEO: Zachary Beach left his jobs in bartending and personal training to join his father-in-law’s real estate business—despite having zero experience. Through implementation, mindset shifts, and persistence, Zachary now leads SmartRealEstateCoach.com, a 3x Inc 5000 company.
  • 🏡 Creative Financing Explained: Creative financing allows buyers to acquire real estate without banks, large down payments, or personal guarantees. Zach outlines strategies like subject-to deals, owner financing, and how creative financing solves both financial and real estate problems for sellers.
  • 📘 Real Estate On Your Terms: The company’s bestselling book explains the fundamentals of buying and selling on terms (a.k.a. creative financing). It includes case studies and is offered for free at wickedsmartbooks.com/jerome2.
  • 📞 Cold Calling to Communication Mastery: Zach began by cold calling expired listings. This taught him the essential skill of communicating with sellers—a foundation that drives success in creative real estate investing.
  • 🔁 Transforming W-2 Employees into Real Estate Entrepreneurs: The company’s “Genius Model” focuses on:
  1. Mindset: Shifting from employee to entrepreneur.
  2. Skill Building: Leveraging W-2 experience to excel in real estate.
  3. Systems: Implementing long-term processes to build scalable wealth.
  • 📈 Adapting to Market Shifts: Zach notes a major uptick in referrals from agents and wholesalers due to rising interest rates and tighter buyer pools. Creative financing allows for deals even when traditional sales stall.
  • 🧠 Tailored Real Estate Strategy: Instead of generic advice, Zach emphasizes starting with the end goal and designing the most direct path to get there—often bypassing wholesaling or flipping to go directly into portfolio-building through terms.
  • 👩‍🏫 Case Study – Professor to $93K Deal: One student—a law professor at the University of Pennsylvania—joined their program and closed a $93K profit subject-to deal within 60 days, proving the system’s accessibility and potential for professionals with no prior real estate background.

Insights Based on Numbers

  • 3X Inc 5000 Growth: Smart Real Estate Coach has appeared three consecutive times, reflecting its scalable success.
  • $93,000 Profit: Achieved by a new student in less than 60 days using subject-to strategy.
  • 60 to 100 Million in Control: Zach’s team consistently holds this value in real estate—without traditional bank loans.
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About the Podcast

Show artwork for Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate, Marketing, and Implementation Perspectives For Real Estate Agents, Real Estate Coaches, and Real Estate Investors by Jerome Lewis

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About your host

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Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.