Episode 11

Productivity, Growth Hacks, and Real Entrepreneurship With Connor Steinbrook of Investor Army (Part 1)

Productivity, Growth Hacks, and Real Entrepreneurship With Connor Steinbrook of Investor Army (Part 1)

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Do you feel like you're spinning your wheels when it comes to productivity and growth? Connor Steinbrook of Investor Army is here to show you how real entrepreneurs get things done. In this episode, Connor will teach you the fundamentals of productivity and growth hacking, so that you can start making progress on your goals. You'll also learn what it takes to be an entrepreneur, and find out whether or not entrepreneurship is right for you. Don't miss this valuable advice from a successful investor!

Transcript

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Jerome Lewis - Text: 484-324-8680: All right, welcome to the remarketing podcast my name is Sharon Lewis, I am your host for today and.

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Jerome Lewis - Text: 484-324-8680: I want to tell you a little bit about how our structure works our content works like this we teach around we talked about marketing tech business and leadership and we are for real estate agents real estate investors and real estate entrepreneurs.

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Jerome Lewis - Text: 484-324-8680: The purpose of our podcast is twofold number one Connor who is our guest today our purposes to spotlight you your business your service or your product in a way to provide value to you, including market exposure and content creation.

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Jerome Lewis - Text: 484-324-8680: Number two to educate and inform our audience and our listeners.

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Jerome Lewis - Text: 484-324-8680: All right, that being said, i'm going to introduce our speaker so today we have Connor steinbrueck.

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Jerome Lewis - Text: 484-324-8680: Connor steinberg is a full time real estate entrepreneur he works both sides of the business as a real estate agent in a real estate investor Connor is also a real estate mentor and real estate coach he is also one of my real estate mentors and coaches.

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Jerome Lewis - Text: 484-324-8680: Connor is the founder of investor army, which is the number one residential real estate investing YouTube channel in Texas.

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Jerome Lewis - Text: 484-324-8680: Connor is also the founder of wolf pack revenue sure share organization, starting in 2018, which is one of the fastest growing teams at the xp realty with over 1800 agents worldwide Connor welcome to the show.

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Connor Steinbrook: what's going on man thanks pat me on the show.

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Jerome Lewis - Text: 484-324-8680: Absolutely Connor so here's what we're going to do i'm going to ask you some questions we're going to do an interview format is going to be very like.

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Jerome Lewis - Text: 484-324-8680: Low is going to be a we're going to have a conversational tone we're going to have a conversation around you your business.

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Jerome Lewis - Text: 484-324-8680: And that's what we're going to present to our guest today so.

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Jerome Lewis - Text: 484-324-8680: I want to start off with some questions i'm going to first i'm going to ask you some questions around your business and then i'm going to ask you a couple of personal questions.

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Jerome Lewis - Text: 484-324-8680: And then later on we're going to get to what I like to call the closing table and we're gonna close out the interview alright so.

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Jerome Lewis - Text: 484-324-8680: let's get started so i'm gonna stop my screen share so the audience can see both of us and that's good So the first question I have for you Connor is let's see.

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Jerome Lewis - Text: 484-324-8680: First question I have is around business and that question is what is one thing what's one thing your business what's one thing you want apologize so what's The biggest challenge you're facing and your role and your business right now, and how are you tackling.

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Connor Steinbrook: Time management, I think it's probably most people biggest issue.

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Connor Steinbrook: And it's just creating more systems in hiring people that I can delegate and pushed up on, I guess, bringing more employees more virtual assistants.

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Connor Steinbrook: Train agents better in our organization, you know train the people that work with a little bit better to be more efficient increase systems.

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Connor Steinbrook: So this is what a lot of people to understand you know there's a four hour workweek.

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Connor Steinbrook: book or whatever it was written by TIM ferriss, which is an illusion, for really entrepreneurs, if you really think about it so it's trying to teach people that.

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Connor Steinbrook: You know the principles in the book or sound like the idea of using virtual assistants and doing the things he talks about for system ization.

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Connor Steinbrook: But it paints a picture of a false reality of how really business and entrepreneurs actually work so let's say you had 100 hour work week and you were able to systematized down to four hours.

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Connor Steinbrook: What do you think you're going to do as an entrepreneur just sit there and not fill up that other 96 hours of work and so it's always a battle of.

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Connor Steinbrook: Systems leveraging time how to increase your time and social media is one of the best ways to do this because things like video marketing let's, for example, talk about this in comparison to like door knocking or direct mail.

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Connor Steinbrook: You can't door knock 24 hours a day, but you could put enough content on the Internet that you can build up an aggregate.

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Connor Steinbrook: Of enough videos that you have more than 24 hours of videos being watched today, so one of the best things to do in order to increase time or to compress time.

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Connor Steinbrook: is to leverage yourself through video marketing and Internet marketing that's out there 24 seven around the clock.

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Connor Steinbrook: Using your time to create marketing that's out there evergreen and then letting people come across that and react with their time towards the one time unit that you traded to create it.

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Jerome Lewis - Text: 484-324-8680: Thank you, I appreciate.

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Jerome Lewis - Text: 484-324-8680: That absolutely makes sense and one of the things that.

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Jerome Lewis - Text: 484-324-8680: You said about and I used to say this, like when I first got started in the I came across that book as well the.

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Jerome Lewis - Text: 484-324-8680: four hour workweek and I read it, and everybody was like so hype about and it's great content but.

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Jerome Lewis - Text: 484-324-8680: It does paint that false perception about you're going to have this four hour workweek it doesn't work that way it takes consistency you got to work hard it's not going to be easy you got to.

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Jerome Lewis - Text: 484-324-8680: Work smart when you're working hard but it's not as simple as people made it seem so I really appreciate that and I think that's one of the reasons why we connect is because.

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Jerome Lewis - Text: 484-324-8680: We just have a realistic understanding about how certain things should be you're going to get things done in that book it's a good concept but it's not as simple as it seems you're not going to just.

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Connor Steinbrook: write it.

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we're.

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Jerome Lewis - Text: 484-324-8680: Not working for four hours so.

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Jerome Lewis - Text: 484-324-8680: next question yeah let me, let me get on there because I want people to understand you know that come across this you know young entrepreneurs, because what.

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Connor Steinbrook: What creates burnout week which frustration was creates entitlement and the stresses and businesses because we assume that we should be there farther along and be where we're at faster.

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Connor Steinbrook: And when we're not when the reality is our bank account or success is where it's at, but we believe we should be farther it creates a gap in what we believe should be happening what's actually happening that creates a lack of control and frustration anxiety and so.

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Connor Steinbrook: I just want young entrepreneurs to know this there in a single person in this world that I know that has a million dollar income business that did it for hours a week, like the the lowest I know any serious entrepreneur that's really making big money.

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Connor Steinbrook: let's build big businesses it's like a minimum of 60 hours a week, like that's part that's like average a lot of them are working 80 9100 plus hours a week.

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Connor Steinbrook: Now you don't have to do this to build a successful business but to build when these high performance businesses that you guys are watching these people on the Internet.

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Connor Steinbrook: it's not four hours a week you're going to have to sacrifice you're going to have to get obsessed and you're going to have to pay your dues and go through a sacrificial window.

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Connor Steinbrook: Where you're putting a lot of time in and things may or may not be going the way that you want, and this could be yours.

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Connor Steinbrook: And that's what I want a lot of young entrepreneurs to understand that it's not the way the law, these people selling courses and books make you perceive it is.

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Connor Steinbrook: it's a lot of work and a lot of effort, but you can get there guaranteed if you never quit so just going to be longer more money more time more stress more headaches, but if you never stop it's almost guarantee that you pull off a successful business over time.

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Connor Steinbrook: as well.

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Jerome Lewis - Text: 484-324-8680: Thank you, I appreciate that and the next question I have is it's a little tricky because you do like multiple things you have multiple businesses.

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Jerome Lewis - Text: 484-324-8680: But I think is relevant to what we just said and it's around like myths, so the question is like what's a common myth about your field of expertise, what do you hear so you do your real estate agent investor marketer you do several things what's a common myth that you hear often.

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Connor Steinbrook: yeah I mean it's very, very rare that I see anybody build successful multiple streams of income, meaning.

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Connor Steinbrook: super successful businesses and different industries now yes you're going to say I know all these big people that are have all their their hands and all these different industries.

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Connor Steinbrook: They bought into businesses like you see a shark tank and Marcus amount as if that makes sense they're not actually starting businesses from the ground up very few people start.

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Connor Steinbrook: You know, successful massive income producing insurance business real estate business restaurant business network marketing business so.

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Connor Steinbrook: The problem I see with a lot of people struggling to grow multiple streams of income, which is something that's a necessity to be successful long term and create wealth is they're trying to do these multiple streams of income.

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Connor Steinbrook: In different industries in different arenas in the world, whereas the most successful people have multiple streams of income.

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Connor Steinbrook: But all around one world one industry so, for example, i'm in real estate i'm a real estate investor i'm a real estate agent I sell real estate courses, I have a real estate YouTube channel everything centrally located around.

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Connor Steinbrook: Multiple streams of income, around one industry and one set of information that piggy backs off each other, because your brain can't move in too many directions all at one time.

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Connor Steinbrook: And I see all these different individuals and even on social media they've got.

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Connor Steinbrook: 17 businesses they're trying to start simultaneously and all these different industries for one.

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Connor Steinbrook: you're telling everybody around you looking in.

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Connor Steinbrook: Your not caring about are serious about one of the businesses all those different businesses you're trying so nobody's ever going to want to work with you and commit to working with you.

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Connor Steinbrook: And you're never going to become an expert at one thing because you're going to be a jack of all trades master of none So the first thing is find an industry.

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Connor Steinbrook: You know, whichever it is pick one income stream in that industry and get in it become an expert at it and then, as you do this as time grows doors as time trance kind of move into the future.

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Connor Steinbrook: doors will open alongside that one income stream you'll have other opportunities for example, like what you're doing right now.

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Connor Steinbrook: around you know with your marketing and you know the book and everything, this is a secondary.

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Connor Steinbrook: Attached attachment to the original real estate investing business if that makes sense it led you to this door being open.

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Connor Steinbrook: But you probably didn't think about this when you started your investing business in your and going into real estate it just naturally happens so pick one industry.

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Connor Steinbrook: focused on becoming an expert on one strategy within that industry and as doors open up you'll know how to naturally expand into those doors.

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Jerome Lewis - Text: 484-324-8680: yeah and you know that I was gonna bring that up, I was like I was thinking about that cuz I do multiple things I have skills in our marketing around tech.

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Jerome Lewis - Text: 484-324-8680: from different backgrounds careers, and not just bring them all to this specific industry which is real estate.

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Jerome Lewis - Text: 484-324-8680: And like you're saying like I see people doing multiple things i'm a photographer over here i'm a cook i'm also an insurance and i'm like well i'm confused, so I can't imagine if somebody that's not as serious as me might.

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Jerome Lewis - Text: 484-324-8680: Think about your business, so I appreciate that and I always it always helps to have a conversation with you about.

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Jerome Lewis - Text: 484-324-8680: You know staying a path and staying focused like you don't have to stay like specifically a real estate agent.

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Jerome Lewis - Text: 484-324-8680: Like you want, you can start there and then you can go do some investing, then you could go do sell some courses and do other stuff around that particular industry and you'll have better success that way, so I appreciate you saying that, in the knowledge, the next so.

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Jerome Lewis - Text: 484-324-8680: next question I have for you.

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Connor Steinbrook: Let me just elaborate there just a little second one, second, so that you can create multiple streams of income in different industries you're just never going to hit like the highest level of high performance, you always have what's.

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Jerome Lewis - Text: 484-324-8680: called an.

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Connor Steinbrook: opportunity cost a highest and best use of your time, so the problem is if you're trying to spread your time across too many different industries that's.

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Connor Steinbrook: You know, think about how much you have to learn to be successful in real estate will need to take another skill set like insurance.

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Connor Steinbrook: or starting a brick and mortar business like a restaurant or some type of product business.

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Connor Steinbrook: it's just that much more information that many more working parts damaged more risk that many more liabilities.

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Connor Steinbrook: So yeah sometimes people do this but it's not the best way to do this, stay in your own lane stay in the same industry and you're going to get to where you're going a lot faster with a lot less effort and a lot less stress and a lot less loss has been coming for sure.

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Jerome Lewis - Text: 484-324-8680: So what what am I most important professional mentors in my real estate career has been you so I have a question for you and that question is, who has been your most important professional mentor and if it's if it's not just one name multiple.

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Connor Steinbrook: just want to hear your perspective yeah yes that's gonna be all of them well, let me say all of them in my mind, so let me tell you, who they are, so I didn't just have one so like when I started out originally.

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Connor Steinbrook: I didn't I ran out of money, and I want 100 grand that some you guys know my story, if you follow my channel, and so the only thing I could do is go on the Internet.

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Connor Steinbrook: and watch YouTube videos and what what I realized was I was paying all this money for high end consulting companies big rip off gurus, but when I came on the Internet YouTube had some incredible coaches and people that have given me more information for free.

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Connor Steinbrook: Then what i'd have to pay for it, and so what happened to me was my story, as I was a top online poker player.

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Connor Steinbrook: That career disappear in 2011 if you guys know what happened with black Friday in the industry got shut down.

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Connor Steinbrook: I didn't know what to do, I struggled for years and I decided to go into real estate investing and it's very tough time I was 100 grand that.

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Connor Steinbrook: And it was I was in a really savage depression, a deep dark place that really was scared I was never going to get out of.

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Connor Steinbrook: And I came across Napoleon hill some of those old black and white recordings on the Internet, I think, is this 17 laws of success.

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Connor Steinbrook: And i'm like this guy's saying some pretty interesting stuff here he's making me realize that my thoughts create my reality and not my reality around me and my environment.

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Connor Steinbrook: And my circumstances, creating my thinking, which is the big question that you guys have to ask yourself.

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Connor Steinbrook: Do your thoughts create your future or does your environment around you create your thinking meaning what's happening with pandemic politics, all this stuff right do we control our future our future controlled by things around us.

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Connor Steinbrook: And impressed upon me that I could change my future by changing my thoughts today.

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Connor Steinbrook: And so I started going down a heady path of self development I followed, you know Napoleon hill Earl Nightingale Jim Rome, you know God bless Bob proctor who passed away just recently, a week or two ago, Bob proctor les Brown.

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Connor Steinbrook: You know people like john Maxwell and Brian Tracy i'm have had mentioned him yet.

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Connor Steinbrook: You know a lot of the old thought leaders and then the modern day generation I started following you know the end my let's and Patrick at david's and.

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Connor Steinbrook: You know people in the industries are building similar business models like a half now.

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Connor Steinbrook: And then I just had a local number of local mentors in the investing business to help me.

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Connor Steinbrook: individuals like TIM cook with the West dfw rei club here took me under his wing Steve labor's here with Elvis buys houses, these are some of my mentors personally to help me directly, my business doing some deals.

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Connor Steinbrook: And then the overall thought leaders that I really followed a lot where those ones I gave you guys.

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Connor Steinbrook: And those were the ones I fault and I went down, and I also read you know hundreds of books.

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Connor Steinbrook: And I hate reading I hate doing this type of stuff, but I want to have a better life, and so, if you guys are watching this The more that you know, the more that you're going to grow.

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Connor Steinbrook: And the more that you put through your mind think about is like more repetitions at the gym you're going to get stronger you're going to get better and eventually you get strong enough to build a successful business, but those are some of the people I follow drum that helped me a lot.

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Jerome Lewis - Text: 484-324-8680: Okay, one thing you mentioned was like he was like you hate reading and I think a lot of people hate reading I.

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Jerome Lewis - Text: 484-324-8680: Fortunately i'm not one of those people I do like reading but there's like a constant debate, and I want to get your perspective on like reading so.

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Jerome Lewis - Text: 484-324-8680: and your perspective if somebody hates reading or they want to avoid avoid reading, do you think it's possible to get ahead, not just minimally like but get ahead like.

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Jerome Lewis - Text: 484-324-8680: A lot without reading.

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Connor Steinbrook: yeah hundred percent so.

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Connor Steinbrook: Okay here's kind of my take on all this stuff developed, because I was like one of the big.

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Connor Steinbrook: proponents that like I mean like I went down the rabbit hole and read hundreds of books listen to a billion podcasts found everything in anything travel around the country to to mastermind events and conferences and things like that.

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Connor Steinbrook: So the number one thing when it comes to education, I think that's a problem right now is that people are now becoming addicted to.

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Connor Steinbrook: and putting statistics up like a scoreboard of the amount of education, they have and how many books, they read.

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Connor Steinbrook: And not how many deals they do so, the first thing is, if you guys are listening to this and you're not having success in business you're over educating if you're doing this.

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Connor Steinbrook: And it's not about what you know it's about how you implement what you know and are you even implementing it and how fast, are you implementing it So the first thing is.

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Connor Steinbrook: accumulate knowledge but implement it and implement it quickly, other than that you know, because if you don't implement what you're learning there's no reason, no reason to learn this now.

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Connor Steinbrook: The reason why I don't like reading it's, not because I don't like reading and don't like gaining knowledge and wisdom.

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Connor Steinbrook: and high paced person I like to walk fast fast fast right that's move fast try to get to my goals fast and, if I have to slow down when i'm moving as fast as I do from task to task it's very difficult for me.

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Connor Steinbrook: Now, in the beginning of my business, I had no skill sets and I was trying to figure, and I wanted to change my life, so I said.

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Connor Steinbrook: You know recluse to my room and read these books until I had the skill sets enough to go out there and start implementing.

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Connor Steinbrook: And so you have you can learn through to two different ways, knowledge and wisdom.

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Connor Steinbrook: And then street justice right so knowledge and wisdom is learning from previous mistakes made by others what they put in a book.

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Connor Steinbrook: But they stay in a podcast what i'm talking about right now, this is you're learning from previous experiences of mine and my life to hopefully help you avoid them.

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Connor Steinbrook: Now, the problem is.

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Connor Steinbrook: you're going to have to learn through street justice to which is you can only learn so much from a book in front podcasts once you get out in the field it's completely different.

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Connor Steinbrook: it's in the game so there's practice feeling and then there's Sunday where you put the helmet on it's a combination of both.

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Connor Steinbrook: So you're trying to use knowledge and street justice and wisdom that you're getting from others, just to build enough self esteem enough confidence and enough faith that you can go out and take a risk.

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Connor Steinbrook: To attempt some of the things that you've been learning so that you go out there and get a result, a win or a loss, and you can adjust off that and that's learning from experience so it's a combination of both now.

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Connor Steinbrook: I have some incredibly successful people that I know never read a book don't understand self development don't do any of it All they do is they, they.

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Connor Steinbrook: They have aggressive work ethics and they and they just work all day, every day, and they know where they're going and they just started a business and they figured out by trial and error.

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Connor Steinbrook: Now that's the longer path and it's the more frustrating path in this more stressful path you can shortcut your path by learning ahead of time.

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Connor Steinbrook: And because you only make the mistakes once so, for example, like let's say an investor.

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Connor Steinbrook: If I tell you do not pay a contractor upfront don't give $10,000 up front you're probably never see it again that or you'll have to fight to get it back guess what happens.

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Connor Steinbrook: That person's still probably going to go do it, but they're only going to do it once because, when that person steals from them, or it goes bad.

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Connor Steinbrook: they're going to go oh that's what he was talking about, so now they reinforce a third party said it their personal experience felt it.

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Connor Steinbrook: Now, in the future that probably won't do it again, hopefully not whereas if you did this in the first place where you're doing it only on the street justice, meaning your experience in the game.

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Connor Steinbrook: What if I gave 10 grand to that same contractor they steal from me, what do I do in my mind.

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Connor Steinbrook: I didn't have a third party wisdom coming in from third party to reinforce my experience so i'm going to say.

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Connor Steinbrook: Well, maybe it's just I ran into a criminal there was a bad person not what I was doing if that makes sense, so now I do it again I get five grand to another contractor and they steal it from me.

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Connor Steinbrook: Oh, my gosh maybe i'm just running into the wrong type of people right, and so you may make this mistake 234 times.

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Connor Steinbrook: Before you see it as a as a pattern and see it is what you're doing and not who you're doing it with if that makes sense, so the goal is to learn first so you make mistakes one time.

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Connor Steinbrook: Not three or four or five times to figure it out how to not make that mistake on your own again.

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Connor Steinbrook: So no that's kind of a long answer, but that's the biggest difference, no you don't need to.

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Connor Steinbrook: Do it through self development reading books, you can do it to podcasts all different sources information, you need to get the information, but if you get it ahead of time.

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Connor Steinbrook: When you make the mistakes you'll make them a fewer fewer times and you'll get there faster than if you have to make them numerous times to figure out what you're doing is wrong on your own.

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Jerome Lewis - Text: 484-324-8680: Thank you, I have you I like your story about like when you you play poker and I heard it several times, do you have.

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Jerome Lewis - Text: 484-324-8680: That bike.

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Jerome Lewis - Text: 484-324-8680: Somewhere recorded on YouTube where you tell that like straight up or is it you just push it out in segments when you're doing.

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Connor Steinbrook: yeah yeah so you guys could probably go I went into it a little bit different way, just a couple days ago I did a cliff freedom.

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Connor Steinbrook: podcast so you guys probably know who cliff freeman is or cliff his his son cliff freeman the third C three.

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Connor Steinbrook: They do it do a podcast so cliff freeman's you know, one of the top leaders at the xp in the company big name in our market lot respect for him.

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Connor Steinbrook: He probably go on his Facebook account, and you can probably see me tell my story in that interview I did with him just a couple days ago, it should be live on their Facebook, but um.

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Connor Steinbrook: I tell it out there, like, I mean most of the podcasts probably have to them, they start out by asking my story, and so I thought.

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Jerome Lewis - Text: 484-324-8680: Okay i'll go grab that link and we'll get it in the show notes, because I think that's a great story and I like to hear it, not because of where you were.

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Jerome Lewis - Text: 484-324-8680: But because of what you become from that you've learned like lessons and that kind of takes me to the next question is like during that time, like your story when you hit that like.

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Jerome Lewis - Text: 484-324-8680: Like rock bottom like what's a lesson that you've learned from that that you think everyone should kind of learn or pick up.

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Connor Steinbrook: yeah so the one thing is.

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Connor Steinbrook: The way that we perceive information coming in the way we adjust off of it is never what we actually think it is to be so like when so kind of like quickly i'll tell my story, so I went off to college in 2003 I put $20 into poker site for fun.

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Connor Steinbrook: ran into a small fortune and did that professionally for eight years that career disappeared on April 15 2011 they shut down the websites.

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Connor Steinbrook: didn't know what I was going to do.

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Connor Steinbrook: went broke had to move back home with my parents struggle had to get a job working for minimum wage was teaching myself build websites living in my parents house and then I built my YouTube channels and that's kind of how we got here.

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Connor Steinbrook: Is what it was what drums bringing up here but um.

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Connor Steinbrook: So some of the lessons I learned along that was when I was in that two or three year window of deep dark depression and and you know everything was going wrong.

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Connor Steinbrook: it's because I, given my power up to change my future situation I gave it to external events, and this is the number one reason people struggle in business or in relationships.

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Connor Steinbrook: Is they're blaming external things they're blaming things that they can't control they're blaming God they're blaming the government.

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Connor Steinbrook: they're blaming you know their parents are blaming the way where they grew up they're blaming the industry they're in they're blaming the brokerage that they're.

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Connor Steinbrook: they're blaming you know the bird outside because the sky is great today and not blue like whatever it is they looking for something externally.

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Connor Steinbrook: To say that's the bad guy that's why i'm not getting to where i'm getting too and that's what I did I blamed anything and everything around me.

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Connor Steinbrook: But when you have external things around you where you've convinced yourself that's, the real reason you're.

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Connor Steinbrook: Seeing and not it's not there's your fault, but it's something else, as far as someone else's fault.

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Connor Steinbrook: you're giving up control to change because everything around you has to change and it's never going to change, so you put yourself in a moment of helplessness and lack of control.

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Connor Steinbrook: And when we don't feel controlling we don't have and we feel helpless it creates depression, anxiety and those feelings that we never want to feel vibrating in our body, so that was the first thing was I took and complete blame.

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Connor Steinbrook: In on my own, so instead of blaming the poker sites I blame myself, because the add the poker sites disappeared and yeah the government shut them down.

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Connor Steinbrook: But if I hadn't invested the money that I made instead spin it traveling and having fun and and diamond jewelry and cars and parties and all stuff trying to be cool in college.

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Connor Steinbrook: I would have had been financially free at 25 so I started shifting.

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Connor Steinbrook: to blame myself for even things that were not my fault, so that was the first thing bringing self control, because now if it's my problem I have the control to fix it if that's what.

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Connor Steinbrook: that's one thing I did second thing was I realized that you know I am a Christian so like I believe that someone's watching me and that.

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Connor Steinbrook: I would really take problems hard in my business early on, like a lot of people do like an htc would go out.

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Connor Steinbrook: or title or you know, a deal would fall through or partner would steal from me, and it would mess me up mentally and I get all frustrated and you know be all upset about it, so what I realized was.

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Connor Steinbrook: You know, think about like some you know going to the gym if you had a kid or our son and he could only lift 135 pounds, would you put 315 pounds on the bench press.

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Connor Steinbrook: And the answer is of course not right, because we don't want to hurt our kid or kill our kid right now.

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Connor Steinbrook: I look at that the way our problems are so if you're struggling right now, where you're at right now doing a few few deals a year, or have a small team right now.

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Connor Steinbrook: And you're in you're not handling it with business maturity and honor and doing it correctly.

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Connor Steinbrook: Why would the person that's in control of giving a bigger problems are giving them bigger and better life, or why would the world.

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Connor Steinbrook: Ever give it to you if you can't handle what you can't lift today, so if you can only lift hundred 35 pounds in your business why asked for 315 pounds on the bench press if it's in your business if that makes sense.

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Connor Steinbrook: You could never lift it, but the way that you get there is you handle the problem that you had today.

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Connor Steinbrook: Meaning you do it with dignity, you do with honor and you look at the way that you handle this as an opportunity to show that you deserve bigger problems tomorrow.

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Connor Steinbrook: So you can get stronger over time, but when you sit there and play for me and look at problems as problems and opportunities and blessings you're never going to understand how to get stronger and so when I have problems come out now.

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Connor Steinbrook: and say, this is an opportunity for me to demonstrate my value in my net admin my worth to solve this problem is is is in a way that.

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Connor Steinbrook: i'm going to prove that I deserve to have bigger problems now as the bigger problems come up come up.

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Connor Steinbrook: they're going to be equal to, and resistance of the smaller problems, so now let's say you can live 225 pounds.

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Connor Steinbrook: Well, when you're maxing out at 225 doesn't not feel the exact way when you're maxing out at 135.

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Connor Steinbrook: But you're stronger now, but the feeling of resistance on that last REP is the same, so you guys all understand you build your body on the back end of resistance in the back end and multiple repetitions we build our mindset, the same way.

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Connor Steinbrook: So one of the things is, if you guys are playing for me and always whining and always complaining.

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Connor Steinbrook: If something is what you know someone's watching you from above, why would.

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Connor Steinbrook: You ever be promoted if that makes sense, so start thinking about how you handle yourself today that's that's another thing that really helped me get out of that, and then the self development and in a lot of what we did.

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Connor Steinbrook: You know just taught me a lot of lessons about time management and correct thinking of conscious unconscious mind body connection things like that.

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Jerome Lewis - Text: 484-324-8680: And one one thing I appreciate about you is that you give stories and you give details so.

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Jerome Lewis - Text: 484-324-8680: I really appreciate that and that that.

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Jerome Lewis - Text: 484-324-8680: I got like We probably have about four questions left total and what are the questions that I want to ask you is around productivity, but I want to share like one time, where you came to Philadelphia, you know, to support, help.

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Jerome Lewis - Text: 484-324-8680: You were talking we had their little real estate meetup you were talking about how to like digest information, like a different way and I thought.

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Jerome Lewis - Text: 484-324-8680: If i'm talking about like listening to videos I like two times and speed and I was like oh my God, I already do that, and it was I was like amazing I was blue bag So could you.

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Jerome Lewis - Text: 484-324-8680: The question that I normally ask for people it's like what's your favorite productivity hack but I don't want to know what your favorite is I want you to talk about that.

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Jerome Lewis - Text: 484-324-8680: Productivity hack and just give some details, maybe tell some stories around that because I remember you shared this statistic about how we, when we process information and that's be we've retained more information faster, you know, so I just want to hear you talk.

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Connor Steinbrook: yeah I mean so.

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Connor Steinbrook: I mean, think about like this, like let's say you could clone yourself right now we just closed another commerce number who take you know Jerome or whoever just yourself clone yourself.

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Connor Steinbrook: And you starting today they literally are equal to you in every way now what's the difference maker so skill sets IQ.

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Connor Steinbrook: Every single thing let's say we could have a science experiment held constant but one variable is different, which is speed of implementation who's going to get to their goals faster, so if jerome's.

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Connor Steinbrook: You know jogging and i'm walking and we're going to try to you know show up at a destination of miles ahead of us if drums jogging and i'm walking who gets there first.

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Connor Steinbrook: Okay now Jerome is jogging and john Smith is sprinting who's going to get their first or he's going at a quicker pace right so start thinking of.

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Connor Steinbrook: How do I do the things that i'm already doing now faster than people that i'm competing against in the marketplace so if you read read So if you read faster.

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Connor Steinbrook: you write faster you type faster you listen to things like audible on 2.0 you do that faster you you.

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Connor Steinbrook: You know you talk fast why right you're you're you're moving with intent and you're going in and out of places like i'll sprint out of like.

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Connor Steinbrook: i'm not sprinting but i'm trying, a lot of times out of you know home depot's and things like this i'm actually moving with quick pace.

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Connor Steinbrook: So, if everything is held the same, but the pace of what you're doing things is faster, because you build the skill sets you're going to get to where you're going faster, because all day long all you do is read.

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Connor Steinbrook: you're reading text messages you're reading things on TV you're reading social media posts you're reading emails you're reading billboards most people don't think about it, you spend a lot of your day reading.

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Connor Steinbrook: So if you learn to read faster, you have more time than other people that read slower than you even though you may not be in this as intelligent as them if you read faster.

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Connor Steinbrook: You can read more information process more information faster.

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Connor Steinbrook: Type pass right we're always type in emails rise type in Facebook messenger swear I was typing content doing our marketing right, so these things we're doing all day long every day, even though you don't think about it.

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Connor Steinbrook: So, the one thing to how to increase your time management is to go faster and to do things quicker that you're doing a lot of in your business.

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Connor Steinbrook: second thing is, you need to do what's called time compression activities, so what we're trying to do is compressed time doing two or three things at one time multitasking to for ones, are we come to first or three for ones.

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Connor Steinbrook: And so, like, for example.

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Connor Steinbrook: you're driving around what most people do they listen to the radio don't listen to anything why don't you listen to something from Jim Rome or Bob proctor les brown gain a skill set while you're spending that time to drive somewhere that's one activity.

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Connor Steinbrook: Two for one meetings you're doing some type of educational system or making a phone call to a client.

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Connor Steinbrook: Another place that you can do to for ones, is that a gym right so when i'm on the treadmill or when i'm working out i'm not listening to death metal.

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Connor Steinbrook: or hardcore you know music trying to get pumped up i'm listening to an audio book i'm listening to education.

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Connor Steinbrook: know a little bit here later today i'm going to go out to the lake so I have a little lake one of the hot one of my hobbies is I grew up fishing all the time, with my dad so that.

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Connor Steinbrook: I like to fish so there's a lake around here i'm going to go and we'll walk around the lake and i'm going to go down there it's and it's got an up and down mountains and things around it so it's going to be.

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Connor Steinbrook: Working out so while i'm down there i'm trading one time unit for working out physical body.

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Connor Steinbrook: i'm gonna be listening to audio tapes i'm getting a second one and i'm getting my hobby time and so i'm getting some.

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Connor Steinbrook: Stress reduction, you know getting some that leisure time so there's three activities i'll do with one hour so i'm getting three hours back for that one hour if that makes sense.

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Connor Steinbrook: And the other thing is just to leverage yourself through duplication duplication gives you your time back.

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Connor Steinbrook: To vacation to having multiple rental properties multiple YouTube videos multiple employees multiple agents in your organization.

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Connor Steinbrook: So, for example, i've 1800 real estate agents are out there, where if they sell a house I get paid on it, if they attract an agent to explain and they sell House I get paid on it.

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Connor Steinbrook: And they're out there trading their time building a business that I started, but now they're building a business with me and that's another way to increase your time is to leverage yourself through other people's time other people's money and other people's technologies and systems.

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Jerome Lewis - Text: 484-324-8680: Thank you Connor and that's what we're doing here we're leveraging off each other and we're going to create content and do.

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Jerome Lewis - Text: 484-324-8680: It we're going to use it for multiple things like a little bit later, one of the things i'm going to ask you is you know I want to quote around marketing i'm gonna put you inside of my book and we're going to share that content, you know so.

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Jerome Lewis - Text: 484-324-8680: Now we have two personal questions for you, then i'm going to ask you.

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Jerome Lewis - Text: 484-324-8680: To give a quote around marketing then we're going to like close it out, so the personal questions that we have on pick two i'm gonna try to stop you let's see So the first question I have is What do people miss understand about you most.

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Connor Steinbrook: about me.

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yeah.

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Connor Steinbrook: I think probably people think i'm way more intense than I think I am and you know if people tell me i'm intense and i'm like I don't think i'm intense.

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Connor Steinbrook: I just want to win, and I want people to have a good life, and you know a lot of times like I think people that deal with busy people successful people they're coming from their own perception of.

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Connor Steinbrook: You know what someone else is thinking in their mind and so i'm quick to.

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Connor Steinbrook: Short with my words and quick to make statements, because I don't I don't have time to talk about time again.

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Connor Steinbrook: I don't have time to have conversations with everybody so like when people will send me like a two, paragraph.

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Connor Steinbrook: message i'll send like two two words back or one sentence back and sometimes it comes across I guess is you know being short or.

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Connor Steinbrook: You know, maybe not I don't know sometimes like as a leader, you know people I think take it.

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Connor Steinbrook: In a way, that it's not always meant to be but i'm just moving quick and i've got so many things going on, I just don't have like when people want me to hop on a call for an hour.

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Connor Steinbrook: And just consult them i'm like guys you don't understand you know, like literally I get hundreds of text messages day in emails all over the place right, so I think you know as leaders grow, including myself, sometimes people.

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Connor Steinbrook: Looking in from afar, are perceiving who that person is or what they are, how they got to where they got to or who they are, as a person.

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Connor Steinbrook: And they never get to actually spend enough time with that person and so like I get all these different wide ranging you know perceptions of who I am and what I do and as a person, I guess, and so.

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Connor Steinbrook: And it's all based off from these people like they don't know me that well, so all their relationship with me is in their mind of what they perceive someone like me to be because i'd never have like real conversations, but.

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Connor Steinbrook: that's one of the things that I think I deal with and a lot of people deal with is I just I wish people would know that i'm approachable like an organization like people that like never reach up because somehow I guess.

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Connor Steinbrook: i'm on YouTube or I built a big organization that they think that maybe I think that i'm better than them or something like that and i'm not i'm just just like everybody else, I just wanted a better life and I worked really hard and.

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Connor Steinbrook: You know and and I want to help everybody I can I just don't have all the time in the world to do so, I think a lot of people don't want to reach up to me, because they think either i'm not going to respond to them or.

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Connor Steinbrook: They they think or i'll think that my time is you know too valuable to not help them and it's just not the case, like i'm willing to help anybody and everybody and i'm pretty cool.

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Connor Steinbrook: And I try to help as many people as I can i'm not this like intense business owner that i'd be like some people have thought.

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Jerome Lewis - Text: 484-324-8680: yeah I I identify with that because I get the same thing projected upon me and it's the same thing that you said, I just want to help people and help them when sometimes it's got to be short sweet, to the point.

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Jerome Lewis - Text: 484-324-8680: I can't just spend an hour on the phone with you talking about nothing I got things going and it doesn't help either, if I just spent an hour like talking about nothing so.

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Jerome Lewis - Text: 484-324-8680: I really appreciate that and, yes, you Connor is very approachable anytime I need something I reach out he gets back to me like.

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Jerome Lewis - Text: 484-324-8680: Within reason it just gotta just can't be wasting time like we're doing something here that's productive that's going to add to other people's lives they're going to add value to our lives.

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Jerome Lewis - Text: 484-324-8680: He responded he's approachable so next question I have for you is ferry it's a little bit similar to what we just what I just asked about, but this one is a it's what's an insult with quotes that you've received that you're proud of.

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Jerome Lewis - Text: 484-324-8680: And so, yes.

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Connor Steinbrook: I know i'm pretty introverted.

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Connor Steinbrook: yeah I mean yeah i'm really introverted like.

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Connor Steinbrook: People don't know that like even though i'm on YouTube all over the place, like I pretty much live in my little dungeon here and work and sit in my room by myself and watch TV by myself and mill night and then.

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Connor Steinbrook: You know I think probably like i'm just probably like a lot of.

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Connor Steinbrook: doubting people.

About the Podcast

Show artwork for The Real Estate Marketing Podcast, REmarketing Podcast
The Real Estate Marketing Podcast, REmarketing Podcast
Lead Generation, Marketing, and Tech for Business Owners and Entrepreneurs

About your host

Profile picture for Jerome Lewis

Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.